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Tech twist on art- deco

Chef Software

Year:

2021

Business Problem

At Chef Software, I led the visual design, UI, and UX efforts for a major initiative to create a centralized community hub. The primary challenge was to consolidate scattered educational resources into a cohesive, easily navigable platform that enhanced user engagement and brand consistency. Constraints included integrating existing content and ensuring the platform was user-friendly for a broad audience.

Design Solution

I spearheaded the design process, creating a modern, art-deco-inspired visual theme that aligned with the company's brand while adding a unique twist. My interaction design skills ensured that the platform was intuitive and user-friendly, with clear navigation and accessible content. We employed best practices and innovative design patterns to enhance the user experience and facilitate engagement.

Reflections:

The community hub has not only improved user engagement and brand consistency but also exceeded expectations, receiving rave reviews from users. This project was a testament to my ability to solve complex problems through thoughtful design and my skill in creating visually appealing, functional products. The successful launch of the hub, which was met with enthusiasm from the community, demonstrated my proactive approach and drive to enhance user experiences.

At Chef Software, I led the visual design, UI, and UX efforts for several pivotal projects to enhance user engagement and brand consistency. One of the major initiatives was the creation of a centralized community hub, which consolidated scattered educational resources into a cohesive, easily navigable platform.

Campaign with new Brand Identity

Screenshots showcasing multiple branded social media campaign images that reflect the new brand identity with a modern, art-deco-inspired visual theme.

UI Elements

Screenshots of various web page designs unified by the same art-deco visual theme, demonstrating a cohesive and engaging user interface.

Important information about the new brand.

Visuals detailing logo use, color palettes, and other key elements of the new brand, ensuring consistent application across all platforms.

Iconography and Illustration

A collection of icons, badges, and motifs styled in the art-deco theme, illustrating the unique and consistent visual language of the brand.

Screenshots of a Video

Screenshots from a video that explains how Chef, the tool, works, integrated within the art-deco styled interface.

Art-deco brand elements.

Illustrative iconography stylized as art-deco, providing a unique and visually appealing twist to traditional design elements.

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